Archive for entrepreneurship

An irrepressible entrepreneur, Maria Marsala entered the business world at age 14, landed on Wall Street at age 17, and shattered the glass ceiling at age 21. Fiercely determined and keenly insightful, she became a bond trader when female executives were as rare as pink diamonds. Maria spent the next 20 years streamlining corporate operations, generating profits, and dispensing valuable advice. Her gifts as a mentor transformed secretaries into traders.

In 1998, brimming with over 25 years of business experience, Maria founded Elevating Your Business, a business growth and systems company that helps high-achieving CEOs, presidents, and executives attract higher-end clients. She pioneered the “Business Checkup Assessment”, a simple process used to determine the “stuck” areas of a business as well as the areas that deserve a “hurrah!” Maria customizes solutions for each client’s unique obstacles, helping them realize a business and lifestyle they only imagined. After many requests to share her insights about what small business owners can learn from big business, she created the “Corporate Secrets Marketing™” program. Her concepts have been quoted regularly in prestigious media outlets including: Money Magazine, Jim Cramer’s “The Street”, Women’s Day Magazine, Market Watch, Advisor Max, and The Bottom Line. Her strategies are mentioned in several books including: “Six Steps to Free Publicity” by Marcia Yudkin, “Streetwise Small Business Book of Lists” edited by Gene Marks, “The Woman’s Advantage Calendar”, and “Find Your Inner Betty” by Tanner Stransky.

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Deb Bailey
Owner, Publisher and Editor
Talent Acquisition Manager
Power Women Magazine and Radio Show

Long-time advocate for women, Deb Bailey is the founder of Power Women Magazine and Radio Show where she serves as the editor, producer and publisher. In late-2008, Bailey saw the need for a medium for women worldwide to connect and learn from one another. Bailey then left her job as a recruiter and began promoting her magazine and radio show full time in January 2009. It is Bailey’s dream to pave the way for women to excel in whatever their dreams may be.

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SBI! makes online business success do-able. Anyone can succeed with an all-in-one process, tools, and guidance.

Yes, there are easier ways to build a Web site. However, online profits require more than just having a collection of Web pages. SBI! includes all the tools and a proven process required to build a long-term, profitable e-business.

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SBI! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed.

Too many non-SBI! sites start without profits being “built into” the process from DAY 1. It all begins with the right process. Content Traffic PREsell Monetize is the underlying, logical and powerful process that capitalizes upon the fundamental realities of how people use the Web. C T P M puts you on a solid, profitable business foundation.

Page creation is as simple as riding a bike with its training wheels still attached. No need to know HTML. The block-by-block builder trains you how to write a page that is both “Search Engine and human effective.” It’s simple, do-able and most importantly, effective site-building. The block-by-block builder is perfect for beginners, but even many “advanced” users should start with this tool. It’s an excellent way to break bad habits!

When it’s time to create your site’s Look & Feel, SBI! provides fully customizable, easy-to-use templates. You can choose and create a professional-looking presentation, even if you have no design skills. And if you’re a designer, you can create and upload your own. This page shows a range of styles.

SBI! includes domain name analysis, optimization, and registration. You will develop the best name for maximum profitability in your niche. (It’s often different than what you had planned.)

Fast, reliable, state-of-the-Net Web site hosting is all included with SBI!. You don’t have to worry about choosing the right “hosting” features (size, capacity, etc.). Web hosting is included, no nonsense, no hidden clauses.

SBI! has a no-risk, 30-day money back guarantee. It’s a risk-free decision that you can make with confidence and peace of mind. was established by Dr. Ken Evoy in 1997. His series of books have helped hundreds of thousands of entrepreneurs and small businesses. Make Your Content PREsell! and Make Your Words Sell!, formerly books sold by SiteSell, are now free. They are literally the dynamic duo of “Web-writing.”

Categories : Small Business
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Anna D. Banks, Basic Author

By Anna D. Banks, GCDF

Most people nearing retirement age begin to think about what they can do next. Even though you may want to start a small home based business, but you could be stuck wondering if you are too old for entrepreneurship after retirement. You may even think that over 60 is an age that is too old for getting into entrepreneurship.

However, recent studies have shown that older entrepreneurs actually have the odds in their favor. As many as 22% men over 65 and 14% of the women over retirement age are self-employed, and entrepreneurs in the age group of 45 to 64 are a group expected to grow rapidly in the near future. Older entrepreneurs clearly have an edge because of their experience gained over many years of working life. They have also generally earned more financial stability, and assets that can finance a startup. Today, entrepreneurs over 50 are quite willing to devote the time and energy to build their small businesses.

There are more than 10 million businesses in the US alone that are women-owned, and employ 18 million people! Women-owned businesses are actually a good 28% of the total business world and total over 700,000 new startups a year! These statistics are a good reason to get ready for the transition from an employee to a business owner. As the Baby Boomer generation hits retirement age, people are living longer and healthier lives, making many of them want to continue an active and productive work life.

By the time you are 50, you have gained a number of skills and accumulated experience that really makes the difference in entrepreneurship. However, prepare well before you make the transition from an employee to a business owner. It requires some precautions that may not apply to young entrepreneur. Starting a new business at this stage can be more risky and you can afford fewer mistakes. There is simply less time to bounce back and the money you are investing might just be your retirement assets. So if you are an older entrepreneur, you need to plan and prepare, getting ready for the transition from an employee to a business owner, with caution.

Don’t stake all your reserves on this one venture. Borrow only as much as you need to start the business and try to avoid a personal guarantee or second mortgages. Pick a business that you have experience in, in a field that you know well. Failing that, pick an industry where your current skills transfer and translate easily. A totally different industry, based on a hobby or an interest, can work quite well if you spend enough time in learning the ins and outs of the industry and familiarizing yourself with the business.

Consider buying up an already established business. Starting a new business from scratch is risky. If you buy an established business, you get processes already in place, and a ready client or buyer base. A running business has a track record, and financial statements; check these out before you buy, with your lawyer and accountant. Also, another good idea might be to consider a franchise.

© 2008 Anna D. Banks, GCDF

ANNA D. BANKS, GCDF is an adjunct professor at Essex County College, career development and marketing coach, speaker, and author. Anna helps individuals design a game plan for an extraordinary career or business. Since 1996, Anna has helped hundreds of job-seekers, managers, business owners, and sales professionals achieve career success. For more information send an email to
Author’s Note:
Do you have any questions about career development or lifestyle changes for Baby Boomers, which you think others, like you, would want to know the answers? Post your questions on this website or email your questions to me at

Categories : Small Business
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