Archive for TWITTER
Robert Siciliano is McAfee’s security consultant, as well as an American television news correspondent, security analyst, and author of “The Safety Minute: How to take control of your personal security and prevent fraud”. Featured on the The Today Show, CBS Early Show, CNN, MSNBC, FOX, CNBC, Inside Edition, EXTRA, Tyra Banks, Stern, and in USA Today, Forbes, Tech Republic, SC, CSO, Search Security, Tech News World, EWeek, SecurityInfoWatch, NY Times, Boston Globe, LA Times, Wash Post, Chicago Tribune, AP, UPI, Reuters, and Entrepreneur. He is a security consultant for McAfee (www.McAfee.com) as well as the founder of IDTheftSecurity.com.
By Jon Rognerud
What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…
I recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.
But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.
I’ll show you that micro blogging and the other tools and platforms in this short SMM guide are things you might consider for your important social media marketing.
Furthermore, SMM can provide quality traffic, you can minimize the often laborious time by a little planning and it is possible to market into B2B marketplaces. It’s not just for kids anymore.
What is it?
“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Where to start?
Many of us are so excited about the technology and web (hence my somewhat trite opening), that we forget key pieces to success: definition of business goals, objectives and overall process for execution. The old “fail to plan, plan to fail” comes to mind. While you need to create the roadmap for your online business – you must certainly decide on what goals and resulting metrics you want to attain.
Social media marketing can help you increase the activity around these top goals:
- Website traffic and user behavior (external and internal tracking)
- Conversion and sales tracking
- Page views, ad exposure
- Growing brand awareness (a softer value, takes longer to build)
- Creating a positive brand association and keeping it there (see also reputation management)
- Business development and a broader customer reach
How can you create and convert all this activity with social media?
Since the social web allows you to interact with others, create and promote content that can get links and viral attraction, you can – with the right strategy – reach key influencers using this medium. We all know what blogs alone can do, and they are pretty search engine friendly out of the box.
Social media expansion is important because this provides foundations for broader / faster mindshare, along with supporting your search engine marketing objectives. You *can* convert traffic if you target appropriately (research needed), and do not spam. Read each point below to get a deeper understanding.
Tip #1 – Assistance:
Limit talking about yourself, at least initially – provide ways to help others instead. This is probably the most important tip in the social media workplace. Say you are building your new del.icio.us profile, make sure to bookmark other useful resources and sprinkle yourself lightly. It’s about “them”, not “you”. Don’t forget this important rule!
Tip #2 – Process:
Don’t become a “me too” – establish a process and goals for how to get there. I recommend reading 5 pillars for one, and much like SEO programs that have a process (keyword research, competitive review, content analysis, etc), build out a similar map. Too many companies dive in too fast, with no real plan and they are simply peeing in the pool, and no good results come from that.
Tip #3 – Contribute:
Be the one to create (quality) content. While community is Queen in Social Media, quality content is still King, and always will be. Studies show that people are reading much online, but a much smaller group is contributing content. This can mean good opportunities for you.
Tip #4 – Connect:
Reach out to the influencers in your niche, be polite, honest, sincere, and you’d be amazed what brand advocates can do for you.
Tip #5 – Position:
Position yourself in front of consumers’ passions. It can and will create a powerful outcome for your brand.
Tip #6 – Blog:
Make sure you have setup a blog. These numbers are not to be overlooked. I think Technorati is tracking over 110 million blogs now, and growing at a furious pace, even excluding splogs (spam blogs).
Tip #7 – Links:
Don’t be afraid to link out to other blogs and websites in general. Links are what search engines and users make good use of – and search engines would not survive without them. Give others the love too.
Tip #8 – Videos:
Video consumption is growing fast. Create a “how to…” or “top tips…” videos and submit to YouTube. It has wide reach, and you could have millions of people see it. For even wider distribution, you should try tubemogul.com or vidmetrix.com, tools to help automate. In generating all content, make sure to keep #1 rule in check. It’s fine to brand with a URL at the end of the video, but no direct selling. Humor, controversy and weird stuff works very well, keep that in mind – don’t be afraid to test.
Tip #9 – Technorati:
You said you have a blog, right? Claim your blog at Technorati. This will ensure you are indexed in their search engines for blogs and updates are broadcast across the network, along with your own blog network updates. This happens behind the scenes from automatic “pings”.
Tip #10 – Analytics:
Open an account from list below, use your brand name as identifier. This will establish your brand or company name, and not let anybody else assume or steal your personality so easily. Then, work with one or two from the list below to start, and don’t go too fast. Look at your web analytics and track referring domains and review traffic movements daily, weekly.
Tip #11 – Feeds/Research:
Subscribe to feeds, and use iGoogle, My Yahoo Web or other favorite RSS readers. Watch for changes (use Google.com/alerts also), and be the first to comment and engage in your topic. First commenters often get more visibility and traction.
Tip #12 – MicroCommunities:
Locate and join microcommunities – they are social communities that are relevant to your business. Some examples are education.com, nowpublic.com, travbuddy.com, gardenweb.com, shoetube.com, yelp.com and care2.com (non profits). It is much easier to have your voice heard in these and similar markets, than trying a post to Digg that may go nowhere. Those are the perfect places for the “big fish in a small pond” rule. Create highly relevant and linkworthy content, research what others are writing about, and connect with the top players and influencers.
Tip #13 – Submit:
Review the resources below, and consider building out profiles over time. If you submit content, make sure it’s useful, unique and that the title of your post stands out. Pick one or two resources to start, and don’t overextend yourself. Some of the top social marketers in the industry spend 10-12 hours a day, 6-7 days a week. This is a lot of manual (social) labor, but you don’t have to go at it that hard. Make sure to ask friends to vote or comment on your postings, befriend others, but no spam. Make intelligent posts and do not have your company employees post from the same location (IP Address). The submission(s) will most likely be rejected, and worst case, your account blocked or suspended.
Tip #14 – Hosting:
Have a good hosting provider. If traffic spikes come, and your server instrastructure cannot handle it, you are toast. You don’t want a Digg server melt-down (fun pic). Here’s a first hand story and how to deal with it.
Tip #15 – Monitoring:
If you want to save time monitoring across many resources within the social networks, try the new Yahoo Pipes, it’s a social monitoring desktop in a browser.
Your Top Social Media Starter Resources (not necessarily in order of importance):
- Twitter *See more below – specific for twitter
- Facebook (download toolbar)
- YouTube (toolbar exists, but have not tried)
- Del.icio.us (download toolbar)
- StumbleUpon (download toolbar)
- LinkedIn (tip: use the Q/A section to gain readership and clients)
- Secondlife (3D)
- Meneame (spanish, translate title and synopsis before posting)
- Tip: Subscribe (RSS) to Techcrunch!
Twitter bonus: (Thanks GrayWolf)
Web Browser Plugin: twitterfox
Desktop: twhirl, alertthingy
Blog Tools: loud twitter
Email: twittermail ((abc…@twittermail) – cool tip: schedule to post when you are not online)
Phones: twitterberry (BlackBerry), itweet (iPhone)
Other: tweetscan (alerts, keyword, user search)
Competitor: Pownce.com – check it out along with friendfeed.com
About Jon Rognerud
Jon Rognerud is a search engine optimization (SEO) consultant in Los Angeles, and is the founder of www.chaosmap.com. His new internet marketing book was launched in April 2008, the “Ultimate Guide to Search Engine Optimization”, currently on Amazon and available in bookstores nationwide.
by Chris Brogan
We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.
Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the comments section. Jump right in!
Oh, and please feel free to reblog this wherever. Just be kind and link back to the original article.
1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2. Add a picture. ( Shel reminds us of this.) We want to see you.
3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4. Point out interesting things in your space, not just about you.
5. Share links to neat things in your community. ( @wholefoods does this well).
6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.
Ideas About WHAT to Tweet
11. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
12. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
13. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
14. Ask questions. Twitter is GREAT for getting opinions.
15. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
16. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
17. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
18. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
19. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
20. Or, if you do, try to balance it out by promoting the heck out of others, too.
Want one of the best themes around?
Some Sanity For You
21. You don’t have to read every tweet.
22. You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
23. Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
24. Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
25. 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
26. If you tweet all day while your coworkers are busy, you’re going to hear about it.
27. If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
28. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
29. If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
30. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
The Negatives People Will Throw At You
31. Twitter takes up time.
32. Twitter takes you away from other productive work.
33. Without a strategy, it’s just typing.
34. There are other ways to do this.
35. As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
36. Twitter is buggy and not enterprise-ready.
37. Twitter is just for technonerds.
38. Twitter’s only a few million people. (only)
39. Twitter doesn’t replace direct email marketing.
40. Twitter opens the company up to more criticism and griping.
Some Positives to Throw Back
41. Twitter helps one organize great, instant meetups (tweetups).
42. Twitter works swell as an opinion poll.
43. Twitter can help direct people’s attention to good things.
44. Twitter at events helps people build an instant “backchannel.”
45. Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
46. Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
47. Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
48. Twitter gives your critics a forum, but that means you can study them.
49. Twitter helps with business development, if your prospects are online (mine are).
50. Twitter can augment customer service. (but see above)
Want one of the best themes around?
What else would you add? How are you using Twitter for your business?
By the way, Jeremiah Owyang has a great post on this, too.
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.
By Doug McIsaac at
When you think of social networking sites, there are some obvious candidates that may immediately come to mind. It may be surprising to know how many different social networking sites are actually out there. Here is a basic list of social networking sites online, but this list is by no means exhaustive.
Blogging – These are social networking sites that either center completely around communicating through blogging, or put a large emphasis on the concept of blogging.
– Blogger, http://www.blogger.com
– Livejournal, http://www.livejournal.com
– Twitter, http://www.twitter.com
– Windows Live Spaces, http://www.spaces.live.com/
– WordPress, http://www.wordpress.com
– Vox, http://www.vox.com
– Xanga, http://www.xanga.com
General Social Networking – These are the core of the social networking concept, with names like MySpace, Flickr, YouTube and Facebook leading the pack.
– ClassMates, http://www.classmates.com
– Bebo, http://www.bebo.com
– Deviant Art, http://www.deviantart.com
– Facebook, http://www.facebook.com
– Flickr, http://www.flickr.com
– LinkedIn, http://www.linkedin.com
– Meetup, http://www.meetup.com
– MySpace, http://www.myspace.com
– YouTube, http://www.youtube.com
– Gather, http://www.gather.com
– imeem, http://www.imeem.com
– Itsmy, http://www.itsmy.com
– My Yearbook, http://www.myyearbook.com
– Webshots, http://www.webshots.com
International Social Networking – These sites are especially popular in international countries, or are intended to cater to residents of a specific country. Friendster, for example, is a worldwide social networking site but it is especially popular in countries other than the United States. Biip, on the other hand, is a social networking site designed for the Norwegian community.
– Friendster, http://www.friendster.com
– Face Party, http://www.faceparty.com
– Friends Reunited, http://www.friendsreunited.co.uk/
– Biip, http://www.biip.no/
– Cloob, http://www.cloob.com/
– Cyworld, http://us.cyworld.com/
– Fotolog, http://www.fotolog.com/
– Frühstückstreff, http://www.fruehstueckstreff.org/
– Grono, http://www.grono.net
– Habbo, http://www.habbo.com
– hi5, http://www.hi5.com
– Hyves, http://www.hyves.nl
– IRC Galleria, http://www.irc-galleria.net/index.php
– iWiW, http://www.iwiw.hu/
– Profile Heaven, http://www.profileheaven.com/
Niche Interests – These are social networking sites that are geared toward certain interests like music lovers, bibliophiles, coffee enthusiasts or pop culture.
– Advogato, http://www.advogato.org/
– Amie Street, http://www.amiestreet.com/
– ANobii, http://www.anobii.com/
– CafeMom, http://www.cafemom.com
– Buzznet, http://www.buzznet.com
– Broadcaster, http://www.broadcaster.com
– Cake Financial, https://www.cakefinancial.com/
– Care2, http://www.care2.com/
– Eons, http://www.eons.com
– TravBuddy, http://www.travbuddy.com/
– Travellerspoint Travel Community, http://www.travellerspoint.com/
– BlackPlanet, http://www.blackplanet.com
– Elftown, http://www.elftown.com
– Flixster, http://www.flixster.com
– Geni, http://www.geni.com
– Goodreads, http://www.goodreads.com
– Gossip Report, http://www.gossipreport.com
– Guild Café, http://www.gamerDNA.com
– Hospitality club, http://www.hospitalityclub.org
– Last.fm, http://www.last.fm
– Library Thing, http://www.librarything.com/
– Lifeknot, http://www.lifeknot.com/
– Live Mocha, http://www.livemocha.com
– One World TV, http://tv.oneworld.net/
– Plaxo, http://www.plaxo.com
– Ravelry, http://www.ravelry.com
– Sci Space, http://www.scispace.net/
– WAYN, http://www.wayn.com/
Social Media – These sites specialize in sharing media and news with other members of the community.
– Digg, http://www.digg.com
– StumbleUpon, http://www.stumbleupon.com
– Del.icio.us, http://del.icio.us
– Reddit, http://www.reddit.com
– Fark, http://www.fark.com
Younger Generation – These are social networking sites that are best suited for younger generations and students.
– College Tonight, http://thequad.com/
– Gaia Online, http://www.gaiaonline.com
– NeoPets, http://www.neopets.com
– Student.com, http://www.student.com
– Reunion, http://www.reunion.com
Each one of these sites can be a good solid way to drive targeted traffic to your articles or your website. Before you ask, yes, you have to be careful not to do and outright sales pitch on your post. But with a little thinking on your part you will be able to make a useful post that is directed to your target market, without coming across as spam.
Some of the sites will not lend themselves to this marketing strategy, unless you are very creative in your post. Consequently you will find yourself being banned and your post being deleted if you violate the terms of service of those and others reflected on this list of social networking sites.
social marketing, social networking
This post was written by:
dougmcis – who has written 43 posts on dougmcisaac.com.
I’ve been building businesses for almost twenty years. I retired from RMTG, Inc November 2006 and started working with coaching clients within months of that retirement.
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THE CIRCLE OF SUCCESS CONTINUES WITH THE ‘GREENPATH TO BALANCE WEALTH RADIO SHOW’ ON SUNDAY 19TH OCT 2008.
Come join Co-hosts Coretta Fraser and Personal Finance and Career Development Coach, Anna Banks on Sunday ( 3:30PM EST, 21:30 EU, 20:30 UK time).
Join the discussion: “A PLAN FOR SUCCESS – Brake Free, Get over the fear and Move towards financial Independence”
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Log on to www.blogtalkradio.com/greenpath
At 3:30pm (EST), 21:30 (EU) , 16:30 (Brasilia time)
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I would love to have you join me,
By Anna D. Banks
I love the social networking sites. I get to connect and build social, business and personal relationships throughout the world because of http://www.ning.com; http://www.twitter.com; http://www.facebook.com and http://www.plaxo.com. It’s exciting and it can consume a lot of time.
Travis Greenlee sent out a post with some great, information on connecting your social networks with http://www.Flock.com. Check it out. Flock.com could save you a lot of time, staying connected with your growing number of “FRIENDS”.
After you visit http://www.FLOCK.com, let me know what you think? I look forward to hearing from you.